Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead.In this episode we chat about:- Why creating your offer before you've launched it can be a costly mistake.- The immense value of audience research when it comes to bridging the Magician's Gap for your ideal client.- Why building hype around your offer does *not* sell and what you need to do instead (no-one will ever be more excited about your offer than you are!).- Why evergreen offers are not the solution to consistent sales or "passive" income.- The underestimated value in launching repeatedly and using a 60-90 day sales process to bridge the gap between where your audience is now and where they need to be to be ready to buy.- The benefit of capitalising on a small audience to help improve your next launch.SHOW LINKS: