Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Today I’m answering a question from a listener who wants to know how to develop the right lead magnet for a particular offer. In this episode, I’m sharing the essential elements to consider when creating a new lead magnet to grow your email list.- How retiring my most popular lead magnet allowed me to build an email list with *more* of my ideal clients.- Why jam-packing your lead magnet with lots of information can lead to overwhelm (and other mistakes I see business owners making).- How attracting the right people is more about finding the perfect fit for your offer, rather than the number of downloads.- How using a lead magnet as a tool is a great way to move people closer to buying from you.- The importance of keeping your offer-specific lead magnet simple—for you and your audience.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.