Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months. In today's episode, I answer a question from a listener who is planning to create an online course that funnels into a membership and asked me about why my membership didn't work.- Why closing down my membership was the best decision for my business.- Why creating a membership is not always the best way to share your message.- How creating too much content can become overwhelming for your members (and does NOT always mean more value).- The importance of having established processes in place to maintain your membership's operation and delivery.- Why focusing on membership retention is even more important than recruitment.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephEpisode mentions:- Episode 637: