Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I reveal the tendency to undercharge, rather than overcharge, and the signs to look out for.- Why we fall into the trap of undercharging, particularly at the beginning of our business journey- When busy and burnt out can be a sign that it's time to re-evaluate your expertise- How undercharging can attract the wrong clients, not the right ones- When your audience doesn't value your offer enough to commit to it and how finding the 'uncomfortable price point' promotes action- The hidden message behind hitting your income ceiling and the value in reviewing your offer suite- When the offer price does not accurately reflect the effort you put in and value you provide (and so resentment sets in)SHOW LINKS:- Want to know more about Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more -Get my Daily Biz Booster emails: https://step