Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Jereshia Hawk is an online business coach and sales strategist who helps high-achieving experts launch and scale. Having grown her own business from $0-2 million in less than 4 years, Jereshia joins me today to chat about how she shifted from 1:1 client work to group programs.In this episode, we chat about:- How buyer psychology affects your sales strategies- Understanding the changing expectations and objections of individual coaching vs group programs- Curating the right community to ensure their values, identity and philosophy align with your program's promise- Why identifying your ideal community begins with your free content and filtering strategies- The shifting business cycle of 2023 and predictions for the online business spaceYou can find Jereshia on Instagram @jereshiahawk and tune into her podcast at https://www.jereshiahawk.com/podcast/.SHOW LINKS:- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simpl