Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...- How scaling one product can minimise the risk and allow more time for focussing on the next thing.- The challenges that present themselves whilst scaling up.- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offerHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers- Get a copy of my book, 99 Launch Lessons: https://st