Daily Detroit News Byte

In today's episode of Daily Detroit, we dive into the world of non-alcoholic beverages with a focus on a local brand that's making waves across the country. We reconnect with Jason Lavalla, the founder and club president of Casamara Club, to discuss the evolution of their leisure sodas and their journey since the pre-pandemic days. J oined by Norris Howard, the conversation explores the brand's unique botanical sodas that offer a sophisticated alternative to alcoholic drinks, appealing to a growing sober-curious movement. Casamara Club's botanical sodas, inspired by global cocktail flavors, are making a mark with their art deco branding and refreshing taste. Jason shares insights into the business side of things, including distribution strategies and the impact of being a non-alcoholic brand. With a new product, Super Classico, hitting the shelves, the discussion touches on its vibrant branding and how it fits into the broader Casamara Club lineup. Listeners will also get a taste of the future for Casamara Cl