Goal Setting & Achievement Podcast: Business|productivity

Persistence is sort of like a ‘magic word’ when it comes to success. Persistence is basically the repetition or continuation of behavior, and it is an absolutely essential part of business. As a successful business owner, you no doubt have at least a pretty good idea of what it takes to be persistent, though it never hurts to revisit a subject that is very important.  The whole idea of persistence revolves around the fact that motivation has a tendency to wax and wane a bit as time goes by. Persistence is a behavior that can be learned, and it is also a behavior which will render this troublesome waxing and waning of your motivation harmless in the long run, which is why it is so instrumental to expanding your current level of success. However, since persistence is an attribute of longevity, it can take some strength of mind and some psychological fortitude to really believe in it enough to make a commitment to practice it day after day. Now, we are going to discuss 4 steps to building persistent behavior. Fo