Performance Delivered

E206 Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 3)

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Sinopsis

Title: Insider Secrets for Digital Marketing Success Part 3In this episode, we dive into the critical aspects of business operations and advertising strategies. Discover why jumping straight into campaign management can be a costly mistake and learn the essential questions you need to answer before spending your marketing budget. Our guest shares insights on customer value, conversion rates, and the importance of having a solid foundation of business metrics. Plus, we discuss the significance of quality control in lead intake and how to ensure your marketing efforts are effective. Tune in for valuable tips on optimizing your business's advertising approach!On this episode, We'll talk about:Minimum KPIs for Advertising: Importance of understanding customer value and lead generation capacity before starting advertising.Conversion Tracking: The significance of proper conversion tracking, including setting up pixels and connecting CRM systems to ad platforms.Customer Consent: The necessity of obtaining explicit c