Performance Delivered

In this episode of “Performance Delivered,” Steffen Horst is joined by Asaf Wolff, SVP of Growth and Experience at the University of the People, to discuss the transformative role of marketing automation and technology in student recruitment and global outreach. Discover how Asaf drove a 500% growth in student numbers at the world’s first nonprofit, tuition-free, American-accredited online university. Learn the strategies behind reducing acquisition costs, creating personalized marketing funnels, and ensuring student satisfaction to drive word-of-mouth growth.Key Takeaways: • The secret to reducing acquisition costs per student • How personalized marketing funnels lead to skyrocketing enrollment rates • Challenges faced during the integration of marketing automation tools • The pivotal role of student satisfaction in driving word-of-mouth growth • Strategies for maintaining a consistent brand message across diverse demographicsMentioned in This Episode: • University of the People • Asaf on LinkedInPodcast Des