Makingchips | Equipping Manufacturing Leaders

Excellent customer experience is vital to the success of your manufacturing business, and marketing automation solutions can help you not only sell your business but maintain your customer base as well. In this episode of MakingChips, Jim and Jason discuss the importance of utilizing marketing automation correctly with B2B consultant and advisor, Todd Hockenberry. Author of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles and host of “The Industrial Executive Podcast,” Todd shares how to customize your marketing automation to your customers and how to map customer behavior so that you can provide the best service to each individual. Connect with us:www.MakingChips.com/contact Understanding how the conversation works between your business and the customer “Marketing automation is using technology to facilitate conversations so that you can build relationships.” Todd explains that it all begins with the conversation between you and the customer. Many businesses ar