Makingchips | Equipping Manufacturing Leaders

Hello Metalworking Nation! Today, we are bringing you another episode in our #MarketingForMakers Series with Red Caffeine. We are pleased to welcome back Julie Poulos as she introduces Red Caffeine's Tech Lead /Lead Developer / Front End Designer  -- Chaz Klein. Today's episode focuses on the face of your business -- your website. Julie and Chaz guide us through some steps that will equip you with questions you should be asking yourself before diving into a new website. We'll talk about recognizing goals for your website, amplifying the user experience (UX), and choosing the right platform. Episode Structure: [02:34] - San Diego [04:35] - Welcome Julie Poulos [07:50] - Business Goals [10:00] - First Steps in Developing a Website [11:00] - Introducing Chaz Klein [13:10] - UX [18:27] - Don’t Make Me Think [23:00] - Keywords and SEO [24:26] - Platforms and CMS [28:41] - WordPress [36:05] - Leave Us Some Feedback Links Mentioned in this EpisodeRed Caffeine Marketing + Technology The Ultimate Website Planning Guid