Makingchips | Equipping Manufacturing Leaders

Word of mouth advertising still works. It’s wonderful when a satisfied customer tells someone else about their experience with your company. But there are more options today than just relying on word of mouth. Technology and social media have created the opportunity to put your advertisements in front of the people who are most likely to buy your products or use your services. How is it possible? Through data that is collected through platforms like Facebook. In this episode of Making Chips, Jim and Jason will be discussing their experience with Facebook ads, including the results they’ve seen, the cost they paid, and why they thought it was a good idea. Listen in to get the whole story.   Getting in front of your ideal customer is easier than ever.   When a person first sets up their Facebook account they’re asked a series of questions about their interests, hobbies, work, likes and dislikes. The responses they give are more than just ways to connect them with other people. Those are data points used by the