Makingchips | Equipping Manufacturing Leaders

Marketing is an important part of any business. It’s got to be because it’s how you let people know who you are and what you do. That’s something that can never change. But the WAY you marketing has GOT to change. Why? Because the world we live in changes. People are repulsed or attracted by different things today than they were even a few years ago. Marketing has got to flex with the times.   In this episode of Making Chips, Jim Carr and Jason Zenger walk you through their personal mindset about marketing for the manufacturing industry, focusing on the top old-school marketing tactics that don’t work in the modern era. Some of them are seen as “staples” of good marketing but simply don’t yield results and wind up wasting money. Listen in to find out what they are.   A peek into this episode: Interruption marketing. Do you know what that is? Do you know why it’s probably the WORST way to get attention for your manufacturing business? And do you know if you’re doing it or not? If you didn’t know what it was in