Makingchips | Equipping Manufacturing Leaders

  A corporate snapshot that has nothing to do with a camera!   Shop owners know what they do because they do it every day. But how do you communicate your areas of specialty and expertise in a concise, powerful way so that your prospective clients are able to get it right off? That’s what a corporate snapshot is for.   In this episode of Making Chips, Jim and Jason invite 3 guests into the study who specialize in helping businesses create their very own corporate snapshot. Their guests are Jule Poulos (a previous guest from episode 19 of Making Chips), Ray Ziganto (another previous guest - episode 18 of Making Chips), and Jon Baklund (yet another previous guest - Making Chips episode 21).   Here’s a brief summary of 4 important questions that a corporate snapshot should answer:   What we do as a company Who we are as a company Who we serve as a company Why we do what we do better   When you’re able to clearly and accurately define and express those 4 key issues about your company you unlock the powe