Makingchips | Equipping Manufacturing Leaders

In this episode, we interview Julie Poulos about the brand image of your manufacturing company and why strategy is most important.  Being “the best kept secret” should NOT be your goal.  Julie tells us why starting with a new website or a new logo is NOT the right first step. Marketing Steps: 1. Competitive Analysis 2. Interviews 3. Online Analytics 4. Influencer Identification (Defining Your Buyer Types) 5. Develop the Plan Jim and I want you to be equipped when you are having a discussion with a firm to help you with marketing or your e-Strategy. In our Manufacturing News segment, we discuss multiple articles that cite a slow down in business for the beginning of 2015. About MakingChips MakingChips is a weekly podcast that will equip leaders in the metalworking manufacturing industry with valuable content to utilize in their career and business. What makes MakingChips unique is the fact that we are in the trenches getting dirty, leading, managing, designing, solving problems and pushing productivity.  Makin