Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Solopreneurs

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.In this episode she shares:The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck Highlights include: 00:00 Intro05:22 Finding a path in nursing10:51 The goal of work-life balance11:52 Cooking as an outlet15:25 Intentional content creation19:24 Unlearning the idea of creating perfect content 27:21 Diversifying revenue streams33:38 Hiring a team for content creation41:09 Revenue from YouTube & brand partnerships43:42 Publishing a unique cookbook49:59 Take