Cxotalk: Leadership, Innovation, Disruption
Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:44:32
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Sinopsis
How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why is it changing? What should a company do? Tas shares practical advice for personalization, insights, design, tech and speed.
