Bulletproof Dental Practice

The Bulletproof Dental Podcast Episode 335 HOSTS: Dr. Peter Boulden & Dr. Craig Spodak   GUESTS:  Leo and Zach   TAKEAWAYS Dentists should have a basic understanding of SEO to avoid being taken advantage of by outside vendors. User experience is a crucial factor in SEO, and dentists should focus on providing a seamless and valuable experience for their website visitors. AI is becoming increasingly important in SEO, but it should be used as a tool for curation rather than a replacement for human input. Dentists should be cautious of plagiarized content and strive to create original and valuable content for their websites. User experience and authority are crucial for generating valuable content. Strategic marketing, which considers the synergy between different elements, is more effective than tactical marketing. The four metrics to measure marketing success are: more eyes on the content, click-through rate, conversion rate, and sales. Mastering topical relevance is essential for improving search