High On Healthy

Richard Zwicky interviews Chris DeVol, founder of MM411, about her journey into the medical cannabis industry. Inspired by personal experiences and the need for better cannabis education and prescribing guidelines, Chris co-founded MM411 in 2009 after witnessing cannabis relieve Greg’s grandmother’s suffering. Their science-based approach, supported by research and patient stories, attracted a global audience, leading to significant growth, including over a million Facebook followers by 2014. Chris and her husband moved to Washington to benefit from new certification requirements for budtenders and medically endorsed dispensaries, addressing the gap in physician training.Chris and Richard discussed the lack of education on the endocannabinoid system in medical schools, which hinders healthcare professionals from recommending cannabis. Chris highlighted a partnership with Dr. Ethan Russo and Credo Science to preserve and share Russo’s research. They addressed the challenges of rescheduling cannabis, emphasizin