Christopher Lochhead Follow Your Different

On this episode of Christopher Lochhead: Follow Your Different, we get a blast from the past from a legendary dialogue with Rick Bennett, a renowned marketing expert from Silicon Valley. We delve into unconventional marketing strategies, emphasizing the importance of boldness and creativity in a crowded market. Rick shares anecdotes about impactful campaigns, such as a direct ad to a CEO that led to a significant response, and discusses the necessity of courage in marketing. The episode highlights the psychological impact of disruptive advertising on competitors and clients, encouraging executives to embrace risk for standout success. Christopher's engaging style and Rick's authentic insights make this a must-listen for marketing enthusiasts. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Creating Memorable Marketing Tactics Rick Bennett is celebrated for his abi