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This week we travelled home and away to catch Tourism Australia’s Chief Marketing Officer, Susan Coghill.  Using the power of creativity to build brands, drive business, and shape culture, Susan is a proper marketer tasked with tempting tourists to the land of kangaroos and Kylie.  And we were lucky, lucky, lucky enough to talk to her on a ton of topics, including her first job at a retirement home, working with Steve Jobs, understanding context, creativity in service of commercial outcomes, brand codes as a mental shortcut, testing, Come and Say G’Day, silencing critics, creating something distinctly and uniquely Australian, managing 27 million stakeholders, and a whole lot more. If it’s a celebration of proper marketing you want, then pour this into your lug holes.  ///// Follow Susan on LinkedIn  And check out Come and Say G’Day Timestamps (02:08) - Quick fire questions (03:17) - First jobs, what she learnt working in a retirement home, and getting into ad land (08:12) - Being a part of Apple’s Think