Call To Action

This week, we tracked a trail from Tilehurst to Tinseltown to catch one of Reading’s finest exports, Matt Watkinson, where he was, and remains, in LA. An internationally renowned author, speaker to a whole host of brands, and consultant on all things CX, product and business, Matt’s latest tome, Mastering Uncertainty, explores and advises how to turn this inherent source of anxiety into an advantage. 3 years and almost 100 episodes since his first Call To Action chinwag, Matt talks through a ton of topics; his new book, the fertile void of COVID, piling rice one grain at a time, Rafael Nadal, serendipity, luck surface area, fear of failure, affordable loss, asking yourself ‘what’s my downside?’, Hungarian expletives, and a treasure trove more.  ///// Follow Matt on LinkedIn Here’s his website (“idiotic” side projects included) Check out his three books: Mastering Uncertainty, The Grid, and The Ten Principles Behind Great Customer Experiences And go gorge on our first Call To Action chinwag with Matt he