Call To Action

This week, we thought Phuket and sailed the Thai seas to catch marketer and problem solver, Lisl MacDonald. With over 30 years of experience in the business, Lisl cut her teeth in London with BT, Virgin, and Ogilvy, before her sense of adventure and curiosity took her to Asia to set up her own consultancy. Obsessed with interrogating ideas, she is a fellow of the Royal Society of Arts and chairs judging panels for the prestigious MSS Star Awards. Lisl talks to us on her unusual upbringing on a tiny Scottish island, her ‘white coat and condom’ phase, learning whilst doing at BT, moving to Asia, what kept her in Thailand, finding her job being advertised in The Sunday Times, being the only backpacker with Estee Lauder sun cream, realising that you are not the cultural baseline, her experience as a woman in the industry, ego, complacency, solving oddly shaped problems, and tons more. We also wade through a shedload of overwhelmingly good listener questions we had in (including one from Call To Action alumn