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105: "When will agencies understand the value of account management?!" with Faizan Ali, VMLY&R
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:46:45
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Sinopsis
This week, we took one giant leap to catch aspiring astronaut turned account manager, Faizan Ali. Currently Account Director at VMLY&R, Faizan is a loud and proud advocate for account managers worldwide. Having cut his teeth at Saatchi, JWT, and Hogarth Worldwide, he shares stellar advice on LinkedIn on how to calm storms, massage egos and help sell the work. Tune in for an out-of-this-world chinwag on all things account management; why it’s both extremely hard and very simple, the qualities of a good client partner, what to do when s**t hits the fan, why agencies need to realise what added value it brings, the best way to deal with client briefs, the wording of the job title itself, having a point of view, timesheets, job specs, ego and tons more. ///// Follow Faizan on Twitter. And on LinkedIn for a choice cut of stellar account management advice. Here’s a few to whet the appetite: 3 QUESTIONS IN 3 MINUTES As Account Managers, we wear many hats Listening is an Art GOOD ACCOUNT MANAGER vs GR