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104: How to raise your prices with current clients (and not p**s them off in the process) with Blair Enns, Win Without Pitching
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:55:31
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Sinopsis
This week, we used a puff of smoke to catch pricing magician Blair Enns performing his favourite trick; making RFPs disappear. Founder of Win Without Pitching and Author of The Win Without Pitching Manifesto and Pricing Creativity, Blair is dead set on getting creative businesses to price their work properly, single-handedly saving those who sell ideas for a living from giving them away for nada. We pulled a ton of topics out of a hat including his early years in account management and new business, pitching and RFPs, generalist vs specialist agencies, value-based pricing, why your agency should have a portfolio of pricing models, pricing creatively, how to raise your prices with current clients (and not p**s them off in the process), search consultants, hissing cockroaches and loads more. ///// Follow Blair on Twitter and LinkedIn Check out Blair’s website Get his books Pricing Creativity and The Win Without Pitching Manifesto Here’s the 2Bobs podcast And listen to Blair’s new show 20% The Mark