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101: How to practice being lucky with Andy Nairn, Lucky Generals & Author of Go Luck Yourself

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Sinopsis

This week, we’re up all night to get Lucky General, Andy Nairn.   One of the world’s most respected brand strategists, Andy is a founder of one of the UK’s most successful agencies, Lucky Generals, and author of Go Luck Yourself. Boasting a client roster including Amazon, Virgin Atlantic and Yorkshire Tea, they’ve been shortlisted for Campaign’s Agency of the Year five years in a row.  Andy chats to us on manipulating the UK music charts, chopping thistles and weeding wild oats, working for David Abbott, giving out really bad legal advice, the early days of Lucky Generals, the rainbow laces campaign, defining, acknowledging and creating your own luck, why he hates big tables, and loads more. Feeling lucky? Click play.  ///// Follow Andy on Twitter and LinkedIn  Here’s Lucky Generals  Stack the odds in your brand’s favour with his book Go Luck Yourself  Or wait for the soon-to-be-released deck of cards version by emailing luckycards@luckygenerals.com Support Commercial Break  Listen Up by Andy Nairn on IS