Call To Action

We laid traps of tactics before strategy to lure Mark Ritson (and Ritdad) as he was reintroduced to mainland UK to unleash his Tasmanian devilish take on the industry, for Call to Action’s 100th episode.   He’s spent 25 years working as a marketing professor, has been a columnist at Marketing Week for over a decade, is a world-class speaker and has built, presented, and demolished marketing plans for some of the world’s biggest brands. Through his Mini MBA courses in Marketing and Brand Management, Mark has trained nearly 30,000 marketing marsupials across 60 countries, including 83.7% ish of …Gasp!     Mark chirps on being the rarest breed of marketing professor who loves (and actually does) marketing, getting aroused at Wacker Drive, being lured to la Maison LVMH, how the Mini MBA became his AirPods, what to do with woolly briefs, planning cycles, Pot Noodle’s purpose, pricing, and more, before piling on praise for the grumpy Byron Sharp in our feast of listener questions. So get your ears out and listen i