Call To Action

Let’s get ready to rumble! Grab your ringside seat for the second episode in our battle royale-style heavyweight series; They Might Be Right. It’s the boisterous brother of Call To Action that breaks up bundles in the pithy playground of Twitter.   Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being mindful and welcoming to the opinions of others.   This week’s motion is ‘Client-side or agency-side; a proper marketer could do both?’   And our challengers are:   Lee Grunnell. The top marketing director whose tweet sparked all this off, Lee is obsessed with applying the latest thinking from marketing leaders like Binet, Field, and Sharp to professional services. Gillian Rightford. Creativity champion and industry agony aunt, Gillian is Founder of Adtherapy, a management, skills development, and communication consultancy.   Tom Lewis. A Commercial Performance Improvement advisor to businesses, Tom, is ex-adland a