Rage Works Network-all Shows

Adam and Tom are joined by two members of the Project 2740 community for this week’s Hard Questions, Simple Solutions episode. You’ll meet Thomas Isernia, owner of Sole Secure, and Carson Hoffman, a Meta ad strategist who previously appeared on the podcast. Thomas starts by introducing his unique product aimed at athletes, and we dive deep into the intricacies of prioritizing marketing channels with limited resources. We discuss the ebb and flow of time and money in a startup and how to deploy these resources strategically for maximum traction. Meanwhile, our returning guest, Carson, explores the art of improving sales calls by asking the right questions to get potential clients to say yes. Adam, Tom, and this week's guests delve into the nuances of maintaining alignment with prospects and the importance of asking the right qualifying questions.Adam and Tom also field insightful questions from their live audience, discussing everything from the challenges of expanding into digital content creation to masterin