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Approaching The 4th QuarterIn today's episode, Tom and Adam explore the strategies and mindsets necessary for leveraging the fourth quarter of the year to set your business up for success. With the approach of Q4 2024, they highlight how different business stages—from startups to well-established enterprises—can optimize their efforts during this critical time.Tom underscores the importance of recognizing Q4 not as a holiday season but as a crucial period to meet end-of-year goals and pave the way for a solid start to 2025. Adam challenges the traditional 'corporate mindset' that many of us have been conditioned to follow, advocating for a focus on long-term planning rather than a last-minute rush.The hosts explain their philosophy of "and, not or," emphasizing the need to continue current efforts while simultaneously planning for future quarters. They also discuss the vital aspects of business planning, such as understanding capacity and competency, setting achievable goals, and the benefits of consistent qu