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What Business Are You In?In this week's Atomic Business Coaching podcast episode, "What Business Are You In?" Adam and Tom break down the concept of understanding your business's true nature. Inspired by a thought-provoking podcast episode of The Game w/ Alex Hormozi, they explore how many entrepreneurs might be mistaken about the business they're actually in. Using various examples, such as an Airbnb owner who ultimately discovered he was in the recruitment business, Adam and Tom peel back the layers of what it means to identify and evolve your business role. This episode promises to provoke thought, challenge preconceived notions, and offer valuable insights for both new and experienced business owners. Timestamps00:00 Discovering true business focus beyond initial perception.04:28 Reflecting on business identity, diverse challenges faced.09:14 Thinking of oneself as more than a coach.12:54 Supporting business owners in achieving potential and success.15:50 business evolves and transitions through different