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Business Planning 101: How to 10X and Work Less In this episode, Adam and Tom share their insights and experiences in the business planning process. They stress the significance of understanding all aspects of a business and the risks of neglecting a business plan. Additionally, they discuss their company's focus on growing and scaling businesses while refining their services for their target audience.  Here are some key highlights:  They identify the mission of Atomic Business Coaching as empowering small business owners to transition from self-employment to successful business ownership They reveal the uncomfortable but necessary nature of their business planning process, highlighting its enlightening effects. They have been carefully defining their business objectives and the services they will provide to clients. They underscore the importance of creating an annual business plan, as it offers a clear outline of goals and means to measure success.  Adam and Tom see a business plan as a well-built mach