Connecting Is Not Enough - The Networking Radio Show

In this episode of Connected Leadership Bytes, Andy Lopata revisits his interview with Michael Roderick, host of the "Access to Anyone" podcast, exploring the dynamics of recommendations and referrals. Michael, who transitioned from a high school teacher to a Broadway producer, shares his insights on how to build a personal brand that encourages people to recommend you. Andy and Michael note that people like to feel useful, not used. It's crucial to focus on the benefit you provide to clients rather than just describing what you do, framing it as solving a problem for them. This makes it easier for others to see how they can recommend you when the opportunity arises. Michael also discusses the nuances of reciprocity, highlighting that individuals have different impulses and timelines for reciprocating. Some feel compelled to immediately reciprocate, while others take time to vet those they recommend. Michael uses his "fast to view, slow to recommend" approach from his Broadway days as an example of considered