Under The Influence From Cbc Radio

This week, we look at the marketing of ICE.It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old.The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that has transformed our lives.It's a remarkable story. Hosted on Acast. See acast.com/privacy for more information.