Coaching For Leaders

Sandra Matz: Mindmasters Sandra Matz is a Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions. She is the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior*. Algorithms are becoming more influential with each passing day. That’s why leaders must understand their power and then decide how their organizations engage. In this conversation, Sandra and I discuss where psychological targeting is at, where it’s going, and the opportunity you have to make the world a bit better. Key Points Everyone knows everything in a small town (for better or worse). In the same way, psychological targeting can used for both evil and good. Psychological targeting already is successful at identifying wealth, personality, income level, and sexual orientation –