Bulletproof Dental Practice

The Bulletproof Dental Podcast Episode 385 TITLE: Blue Ocean Strategies VS Red Ocean Approaches HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION Peter Boulden and Craig discuss Blue Ocean Strategies in dentistry, contrasting them with Red Ocean approaches. They explore how dental practices can create new market opportunities rather than competing in saturated spaces. Key topics include video marketing, SEO strategies, site selection, and building successful practices through modern facilities, strong team culture, and exceptional patient experiences.  TAKEAWAYS Blue Ocean Strategies focus on creating new market spaces. Red Ocean Strategies involve competing in saturated markets. Marketing often fails due to lack of visibility, not quality. Video marketing is an underutilized tool in dentistry. Long tail keywords can significantly improve SEO results. Demographics and location play a crucial role in business success. Understanding patient fears can enhance marketing effectiveness. Pers