Critical Mass Radio Show

Ken Tencer, Partner and CEO of Spyder Works Inc. talks with host Richard Franzi about his Eight Steps to Brand Re(Invention).  Ken also discusses his book, The 90% Rule, that integrates three fundamental principles of good business into a pragmatic and powerful approach to business development. Doug Wheeler, Principal of Summit Performance Group joins our show after his company announced a marketing and co-branding agreement with Adelman Travel. Doug discusses what the early stages of a new business relationship is like and how this partnership will aid in the expansion of his company.