Sdsu Sports Mba Podcast

This season marks the 50th anniversary of the Pittsburgh Penguins, and Sports MBA alumnus Jack Tipton (SMBA '06), Director of Partnership Marketing, had an idea to commemorate the occasion.   Taking a page from Willy Wonka, Jack conceptualized a Penguins Golden Ticket promotion that involved all departments of the organization and its partners.   The Penguins created 50 gold-plated "golden tickets" and fans who got one were eligible for a grand prize drawing of two season tickets for the next 20 seasons.  Jack discusses how he conceived of this idea, sold it internally, got it through the legal team, and pitched the idea to corporate partners.