The Growth Now Movement With Justin Schenck

In this powerful episode of the Growth Now Movement, I sit down with entrepreneur and reality TV standout Chris Allen, the founder of a groundbreaking spiked coconut water brand and one of the breakout stars on the new hit Netflix reality series, Million Dollar Secret. Chris’s journey is anything but conventional. He went from crunching numbers in the finance world to launching a beverage startup, and then suddenly found himself thrown into the high-stakes world of reality TV—competing alongside other entrepreneurs and everyday people to identify the millionaire among them. It wasn’t just entertainment; it was a game of intuition, emotional intelligence, and strategic thinking. And Chris played it like a pro. In our conversation, we pull back the curtain on what it was really like to be on Million Dollar Secret. Chris shares the intense mental gameplay and psychological pressure of the show, and how his background in entrepreneurship and leadership gave him a unique edge in navigating the social dynamics. But