Smartbug On Tap
Branding and Messaging for Senior Tech: How to Connect with the AgeTech Audience
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:33:40
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Sinopsis
Creating messaging that resonates with older adults, care partners, and influencers is a critical yet often overlooked factor in the success of senior-focused technology. In this episode, SmartBug’s Paul Schmidt is joined by AgeTech expert Tonia Speir and Senior Director of Copy Erin Hardy to explore the branding and messaging strategies that drive engagement and adoption in the AgeTech space.
