Sustainable Winegrowing With Vineyard Team

[00:00:00] Beth Vukmanic: Training season is fast approaching. It's time to get your hospitality staff prepared to welcome a range of guests from experienced enthusiasts to first timers. [00:00:10] Welcome to Marketing Tip Monday. With SIP Certified. We know that your customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help you show your dedication to sustainable wine growing. [00:00:29] Most people rarely consider the complex agricultural processes behind their favorite products. Use this opportunity to offer something truly unique insight into what makes your wine sustainable. [00:00:42] Start by covering the basics of what sustainability is while you get to know your guest. Are they familiar with agriculture? Do they know that there is a relationship between the farm and the larger ecosystem? [00:00:53] Sustainability means meeting the needs of today while e