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Shaun Morgan is the Director of Product Marketing at Eventide Asset Management, an underwriter of this program. IS THERE A NEED TO REBRAND "FAITH-BASED INVESTING"?Shaun Morgan discusses the ambiguous understanding of "Faith-Based Investing" among investors who consider faith important in their lives. Eventide's survey reveals that terms like "Values-Based Investing" and "Faith-Based Investing" often lead to neutral or unfamiliar responses, suggesting a gap in communication and understanding.The term "Faith-Based Investing" does not resonate strongly with many, even those who prioritize their faith.A survey indicates a general lack of awareness and understanding about investing terms related to faith and values.Neutral responses to these terms suggest a need for clearer definitions and more effective communication. WHAT INSIGHTS DID THE SURVEY PROVIDE ABOUT INVESTORS' PREFERENCES?The survey unearthed significant preferences among investors for companies aligned with their values, particularly regarding unethic