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WHAT IS ALPHA IN INVESTING, AND CAN YOU EXPLAIN THE FIRST THREE SOURCES OF IT?Alpha refers to an investor making higher returns than the overall market.The first source is having access to superior information, like fundamental investors using detailed research.The second source is better processing of information, where quantitative investors use models and patterns.The third source involves exploiting irrational behavioral biases in other investors, like investing contrary to market trends. EVENTIDE NOW SUGGESTS A FOURTH SOURCE OF ALPHA. WHAT IS IT?The fourth source comes from a biblical worldview, focusing on why to invest, not just how.It involves assessing if a business's product or service contributes to human flourishing and cares for all its stakeholders.This approach aligns with loving God and neighbors, seeing the purpose of business as serving people. HOW DOES THIS FOURTH SOURCE OF ALPHA APPLY IN REAL BUSINESS EXAMPLES?A positive example is a lab instrument company that invests in its employees and