Goal Setting & Achievement Podcast: Business|productivity

Take your business to the next level by creating an 'It’s All About Them' (IAAT) experience for clients and prospects. A company that is founded on the IAAT principle will have valuable services right "out of the box."Ask any successful business owner and entrepreneur, and  they will tell you that in order to get new clients and keep the existing ones coming back for more, clients have to trust you, enjoy their experience, and find value in the service or product you’re providing.  In other words, it has to be all-about-them.The desire to make your business all-about-them is the easy part.  It’s the creation and implementation of business models that allow you to practice it that may require some trial and error.  Making your business all about them will make all the difference and accelerate it to a new level of success.  Take your business to the next level by reviewing all methods of communication with your clients and prospects.  By using an all-about-them language in phone conversatio