Apartmenthacker Podcast

Forget everything you thought you knew about SEO.The game has changed—and it's called AEO: Answer Engine Optimization.In this episode of the Multi-PM Collective, I break down something I spotted at NAA’s Apartmentalize Conference that's about to reshape Multifamily marketing. AEO isn’t just a new acronym—it’s a new mindset. One where AI engines like ChatGPT, Claude, and Anthropic are replacing traditional search.Prospects aren’t Googling “apartments in Atlanta” anymore.They’re asking for one inside an AI.And the smart players? They’re optimizing their content—every property page, every piece of metadata, every image schema—to show up as the answer in that prompt.The kicker? You don’t need to pay overpriced ILSs to win this game.You just need the right strategy and a website that’s built for the prompt-driven future.I’m not knocking the ILS model. I’m just saying the future belongs to those who don’t have to rely on it.