The Trail Less Traveled

Discover how a small Montana city became a thriving hub of culture, entrepreneurship, and community connection. From the iconic Big Dipper Ice Cream celebrating its 30th anniversary to the bustling Caras Park hosting over 100 community events annually, downtown Missoula exemplifies the perfect blend of historical preservation and modern vibrancy.Linda McCarthy, Executive Director of the Downtown Missoula Partnership, shares how Missoula has evolved into a pedestrian-friendly destination where strangers still greet each other on the street. The city's commitment to inclusivity shines through initiatives like zero-fare public transportation and free community events.The "hip strip" showcases the entrepreneurial spirit of local businesses, while the University of Montana adds a dynamic educational dimension. Whether it's exploring the farmers markets, enjoying outdoor recreation, or sampling unique local flavors at Big Dipper Ice Cream, Missoula offers what Teresa Cox describes as "not just a place to make a li