Performance Delivered

In this episode of Performance Delivered, Steffen Horst is joined by Elizabeth Eberle, SVP of Marketing at Spoiler Alert—a CPG tech company helping brands turn excess inventory into revenue. Elizabeth shares how understanding your customer at a deeper level can transform not only your messaging, but your product and go-to-market strategy.Whether you’re building a mission-driven brand, launching a SaaS product, or simply trying to better connect with your audience—this episode offers a masterclass in customer empathy, product-market fit, and the real role of marketing in growth.