Accounting Influencers

This is a special bonus episode to discuss the Survey to Explore the Growth Outlook for CPA Firms in 2023. Hear Rob Brown interview Sarah Johnson Dobek, president and founder of Inovautus, a national consulting firm that develops strategies, programs, and training designed to help accounting firms grow faster and in the right direction.To take part in the survey and get the results for free, go to https://inovautus.com/ before Nov 11 2022 when it closes.In this bonus show, we discuss:⫸ why it's both exciting and tough to be in an accounting practice right now⫸ why growth is not very strategic for accounting firms as many grow in the wrong way with the wrong kind of work⫸ the origins of the Growth Outlook Survey for accountancy practices to see how they were responding the pandemic⫸ comments on the massive investment into technology for accounting firms, for good and for bad⫸ how the survey informs strategy for pricing, sales, growth, marketing, client experience, tech stacks, recruitment and what is really wo