Accounting Influencers

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 11 - Pricing Tips for Accountants."In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:⍟ why pricing is such a difficult topic for accounting professionals⍟ the importance of not selling high end services to poor people who don't want it⍟ why accountants must get comfortable at raising their prices⍟ the difference in low ticket compliance and high margin, high value advisory work for accountants⍟ why accountants should never discount but what they should do instead⍟ what scarcity does for the accounting professional and how it makes prospects come towards them⍟ the fallacy of offering free consultations or offers up front